Welcome to the Island.
You can Scuba Dive off our shores, ski in our colder regions, canoe round our lakes, cliff jump, swim with turtles, explore our main cities, stroll along our beaches, sample our food market cuisine, trek through forests, or hike through mountains to the east of our Island.
There’s just one twist, this amazing Island is Britain, and VisitBritain are inviting you to visit #TheIsland
PHASE 1- THE TEASE
PHASE 2- THE REVEAL
We use social, media partners and re-targeting to reveal that VisitBritain is behind the tease, and that the Island is Britain.