Barclays wanted to get more people to watch women’s football.
Our approach was to call out football fans as being ‘sub-par’ for not supporting their whole club.
A disruptive press and social campaign at its heart, with a hard hitting film voiced by football Legend Ian Wright, which became one of Barclays most viewed films.

 

true blue united.jpg

tottenham.jpg hammers west ham.jpg

toffee.jpg royals.jpg

citizens.jpg walk alonenew.jpg

 

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s