We pitched and won Adidas Training.

The idea behind the win:

You don’t have to go 100% all the time, it leads to burn out.

It’s much more effective to train with balance, at a speed that feels right for you. Not what society/ media has drilled into us.

Somedays you are 99% and go IN with your training, somedays you’re 20% where you just want to laze around with a big bowl of cereal and watch Netflix, doing the odd yoga tutorial in-between episodes… and that is totally fine.

Welcome to the new way of training. FCK100


FCK100 pink


Gif Fck100  GIF Fck100 2 GIF Fck100 3




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