‘SCARE OFF THE CALORIES’- SPEC 360 FOR WEIGHTWATCHERS

Idea: You can burn around 130 calories by watching a horror film. We use this insight to give people a new motivation to lose weight, and give WeightWatchers a fun new twist.

Headlines- 

‘Cover your mouth, then stuff it’

‘H-e-e-e-re’s Skinny’

‘From IT to FIT’

 

Strapline: Watch horror, burn calories 

weitu

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‘THE GAP’- STUNT FOR FEMALE TRIBES

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‘THE GREAT WAIT’- PIZZA HUT/NETFLIX

great wait page 1

great wait 2

continue watching

pizza hut netflix scamps

 

‘GOGGLEBOX’- SPEC FOR ONEYOU NHS

ONE YOUUUU WEBSITE

new goggley identos

‘READY?’- NESQUIK PARODY AD (WON A CHIP SHOP AWARD)

Insight: Nesquik kids milkshake powder has the same amount of protein per gram as protein powder. We parodied the ‘Beach body ready’ ads by protein world.

bedtime ready

bathtime ready

breakfast ready

 

‘LOVE WHAT YOU CAN DO’- L’OREAL (WON A YCN AWARD)

NEW YCN LOREAL

loreal app

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