‘SCARE OFF THE CALORIES’- SPEC 360 FOR WEIGHTWATCHERS

Idea: You can burn around 130 calories by watching a horror film. We use this insight to give people a new motivation to lose weight, and give WeightWatchers a fun new twist.

Headlines- 

‘Cover your mouth, then stuff it’

‘H-e-e-e-re’s Skinny’

‘From IT to FIT’

 

Strapline: Watch horror, burn calories 

 

‘THE GAP’- STUNT FOR FEMALE TRIBES

‘THE GREAT WAIT’- PIZZA HUT/NETFLIX

 

‘GOGGLEBOX’- SPEC FOR ONEYOU NHS

‘READY?’- NESQUIK PARODY AD (WON A CHIP SHOP AWARD)

Insight: Nesquik kids milkshake powder has the same amount of protein per gram as protein powder. We parodied the ‘Beach body ready’ ads by protein world.

 

‘LOVE WHAT YOU CAN DO’- L’OREAL (WON A YCN AWARD)