Idea: You can burn around 130 calories by watching a horror film. We use this insight to give people a new motivation to lose weight, and give WeightWatchers a fun new twist
Strapline: Watch horror, burn calories
‘THE GAP’- STUNT FOR FEMALE TRIBES
‘THE GREAT WAIT’- PIZZA HUT/NETFLIX
‘GOGGLEBOX’- ONEYOU NHS
‘READY?’- NESQUIK PARODY AD (WON A CHIP SHOP AWARD)
Insight: Nesquik kids milkshake powder has the same amount of protein per gram as protein powder. We parodied the ‘Beach body ready’ ads by protein world.